The process is not linear, instead it allows for quick iteration and testing of new ideas for your product, while constantly validating with users via usability studies and other proven research methods.
UX/UI designer and front-end developer with over 15 years of experience designing and developing interfaces and user flows for various industries, including media, entertainment, medical, social, lifestyle, services, tools, IoT, chat, books, e-commerce, SaaS and more.
With a passion for creating intuitive and visually appealing digital experiences, I specialize in developing concepts, wireframes, high-fidelity interactive prototypes, animations and user flows using industry-standard tools like Figma, ProtoPie, Rive, Moqups and Adobe Creative Suite, while adhering to platform specific guidelines (Apple HIG, Material Design Guidelines, Microsoft Design Guidelines and others).
Skilled in collaborating with cross-functional teams including software engineers, marketers, sales, and product managers, I deliver user experiences that drive sales and generate leads through methodologies like Conversion Rate Optimization (CRO) or A/B testing. I am experienced in conducting user research, usability testing, and adhering to brand guidelines to ensure consistency in typography, layout, color, and iconography by providing development specs (Figma, Zeppelin), creating style guides and design systems for small to medium apps.
Proficient in utilizing Google Analytics and other web analytics tools (Hotjar, Usermaven) to monitor user behavior, track performance metrics, and inform data-driven design decisions.
As a front-end developer, I am proficient in front-end technologies like HTML, CSS (and SCSS), and JavaScript frameworks such as Angular or React, and libraries and toolkits (Bootstrap, jQuery).
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